Our shark products support the efforts of WildAid, a nonprofit conservation organization that aims to end the illegal trade of vulnerable and endangered species such as the shark. An estimated 100 million sharks are killed every year, leading to a decline in some shark populations of up to 98%. Given that sharks are the top predator in the marine food chain, this can have a huge impact on the ecosystem as other species are not adequately regulated. Via celebrity endorsements and large media campaigns, WildAid is raising awareness about the significant decline in the shark population. Get yourself a Shark Beastly and help save these incredible animals!